"Creating Sales pipeline" Tony J Hughes speaking at the Sales Accelerator Leadership Forum hosted by Sales Leader Forums
The sales challenge being addressed in this video:
The #1 issue confronting sales people in the modern era is 'lack of quality sales pipeline'. Digital sales strategies and the ear-tickling allure of ‘social selling’ have resulted in many sales floors falling silent as people becoming busily ineffective, neglecting the phone.
Many sellers have also abdicated responsibility for demand generation to inside sales, SDRs, and outbound marketing programs despite the fact that these alone fail to create the necessary volume of leads needed to be successful.
Why it will be valuable for you to watch this video:
Taking personal ownership of pipeline creation is essential for sales managers and salespeople as they proactively drive their results for 2017 & 2018. This presentation provides proven strategies and techniques for creating new sales conversations on the phone with the right people within the buying organisation. Tony explains how sellers can step-up and drive highly effective 'combination' strategies for human-to-human engagement leveraging technology and pragmatic research to then drive the right conversations with a 'value narrative' that sets the right agenda with the buyer.
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About our presenter:
Tony Hughes has thirty years of sales leadership experience and holds personal and team sales records that have never been broken. He is ranked by Top Sales Magazine as the most influential person in professional selling in Asia-Pacific and teaches 'modernized selling' within the MBA program at the University of Technology, Sydney. Tony is also the most read LinkedIn Author globally on the topic of sales leadership and was twice ranked the #2 sales and marketing blogger in 2016. He has more than 130,000 followers of his blog and Tony’s first book has become a business best seller. His next book, COMBO Prospecting, is set for publication by AMACOM New York in late 2017. Tony speaks at conferences internationally and his clients include large multi-nationals in the IT, telecommunications, software, professional services and industrial sectors.
Tony’s articles can be read at www.linkedin.com/today/posts/hughestony and he can also be found at www.TonyHughes.com.au and www.RSVPselling.com.
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