The Rise of Yeezy: How Kanye Changed The Sneaker Game Forever

Other than Michael Jordan's signature line of sneakers, nothing can compare to what Kanye West has done with his Yeezy sneakers over at Adidas. After Nike dropped the ball on their partnership with Yeezy, Adidas courted Kanye by giving him complete creative control over his signature line. The Result has been some of the most groundbreaking sneakers we've seen in our time. In this video, we do a brief breakdown of each sneaker and talk about Yeezy's meteoric rise.

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