Interview with Joe De Sena: Choose The Hard Thing (Every Day) | Rock Your Goddess Life

Founder & CEO of Spartan Race and NYT bestselling author Joe De Sena joins me to break down real grit—why comfort kills growth, why business is “chewing glass,” and how to choose the hard thing every day.

What if toughness isn’t a personality—it’s a daily practice? Spartan Race founder Joe De Sena sits down with me for a raw, energizing conversation on resilience, leadership, parenting for character, and the freedom that lives outside your comfort zone. Joe unpacks his “Fire–Ready–Aim” philosophy (learn faster, fail smarter), why environment is greater than talent, and how to manufacture adversity for ourselves and our kids (yes, including the coach who broke Phelps’ goggles on purpose). They cover business reality (“some days it’s chewing glass”), the invisible load of motherhood, Queens-in-the-80s work ethic, viral ideas (start with one customer), and transformation through sunlight, weather, community, and struggle—the “lions out of the zoo” effect. Plus: a Veterans Day Badwater story in the making and Joe’s take on inspiring people to pick up the broom and lead.

You’ll learn: how to rewire your brain toward hard things, create accountability circles, design safe adversity for kids, and ship before you feel ready. 🔥

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👑 Discover Your Goddess Archetype → https://www.rockyourgoddesslife.com/g...
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🌿 What's Your Goddess Kryptonite? → https://www.rockyourgoddesslife.com/g...
🔥 Which Goddess Element Do You Most Need Right Now? → https://www.rockyourgoddesslife.com/g...

(or visit https://www.rockyourgoddesslife.com/quiz to find them all in one place 💫)

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What to Do When You’re Feeling Tired →    • What to do when you’re feeling  tired! :)  
Productivity, Self-Worth & Being Revolutionary →    • Productivity & Self Worth & Being Revoluti...  

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💫 *WHO IS ALEXANDRA JOHNSON & ROCK YOUR GODDESS LIFE?*
Alexandra Johnson is the creator of Rock Your Goddess Life — a journey of integration, embodiment, and courage. A former Division I athlete, homeschooling mom, and co-founder of Heroic, she helps women reclaim their radiance, power, and joy through the 10 Goddess Elements.

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