Pay What You Want Albums | Why This Generates More Than Spotify

independent artist marketing, crowdfunding for artists, and funding for artists are broken down in this video using a real-time case study of how LaRussell generated tens of thousands of dollars in fan support, including an $11,000 purchase from Kyrie Irving, before his album was even released.

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In this video, I break down how LaRussell is using a strategic fan support funnel instead of streaming platforms to fund his project directly.

This is a real example of crowdfunding for artists done right… no labels, no playlists, no waiting on DSP payouts.

You’ll see how independent artists can:
• sell music before release
• let fans choose what they pay
• turn content and LIVE performances into income
• build real support instead of chasing streams
• use projects instead of singles to generate revenue

This video is for independent artists who want:
• real support for artists
• funding for artists without labels
• a repeatable indie artist marketing strategy
• fans who invest, not just listen

📌 want help setting this up for yourself?
Book a Project Strategy Call 👉 [add your booking link]

On the call we will:
• map your project
• set your launch goal
• design your support model
• plan your content + LIVE strategy
• decide if VIP or PREMIUM is your next step

Projects beat singles.
Community beats algorithms.
Direct support beats streams.

00:00 how one fan paid $11,000 for an album
00:22 breaking down LaRussell’s fan support funnel
01:05 the 3-part system behind the launch
01:48 project mastery… why this wasn’t his first release
02:55 warming up fans before the big campaign
03:35 how he launched the project on social media
04:30 nonstop posting, live streams, and momentum
05:15 live performances as value up front
06:05 the real call to action… pay whatever you want
06:55 why he did NOT send fans to Spotify or Apple
07:40 the profit model that makes this work
08:30 how $29,000 came from just 5 supporters
09:20 the Rappreneur OS explained visually
10:10 selling albums before release with locked access
10:50 final breakdown and next steps for artists