The GigaChad, Masculinity, and Western Decline: The Psychology Behind the Meme

The GigaChad meme has taken the Internet by storm over the last few years. It has several variants and continues to generate new ones. Taken together, they form what I call the 'GigaChad Archetype'. In this video, we'll look at why this meme has become so popular. There are many reasons involving human psychology, concepts of masculinity, and Western decline.

The most popular forms of the GigaChad meme currently are the Ernest Khalimov version, Senator Armstrong, Doctor Livesey, and more. Each went viral and is discussed here in video essay format.

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Timestamps:
0:00 Introduction to the GigaChad Archetype
1:15 What Is Masculinity?
4:50 Masculinity, Psychology, and the GigaChad
9:08 Western Decline and the GigaChad
14:30 Defining True "Toxic Masculinity"
15:57 Closing - Thanks For Watching

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Citations:

Testosterone Makes Men More Honest
https://www.acsh.org/news/2018/08/29/...
https://www.ncbi.nlm.nih.gov/pmc/arti...

Average Prison Sentences in the US
https://www.manhattan-institute.org/i...

Drug Overdose Deaths in the US 2021
https://www.cdc.gov/nchs/pressroom/nc...

Suic*de Deaths in the US 2021
https://abcnews.go.com/Health/number-...