Putting weeds to work | Oorja

Oorja(@oorjaadesign), an artisanal lighting design studio, has joined the effort to commercially use lantana thereby supporting local artisans, tribal communities and also joining the movement to eradicate the weed. The Film aims to bring the audience’s attention to the importance of ecological issues that impact the health of forests and wildlife conservation. 🍃

Had the humble opportunity to work for this film for India Design Week 2023. @indiadesignid

Creative Direction: jennypinto @pranoybiswas
Shot and edited by yours truly. Assisted by @aditi_mendonce (thank you for your creative inputs🌸)

The film would be impossible without the shots from @coonoorandco @wildkarnataka @shivam_roy09

A huge shout out to @atreeblr and @therealeleco for being the heroes and being on ground to remove the lantana.

#visualstorytelling #creativedirection #sustainability #ecologicalbalance