Content That Converts, Scaling Brands with Media Strategy w/ Tyler Porter | Ep 12

Today’s guest runs a content‑first agency that’s filmed across the U.S. (and beyond), built a 24‑person studio, and helped brands from Shark Tank startups to legacy manufacturers grow with strategic creative. We dig into how Porter Pro Media started (photography → broadcast club → film school → launching in 2016), why they hire for drive and teach the technicals, and the culture shifts required at 5, 10, and 20+ employees.

You’ll hear how they choose clients, the difference between “any marketing” and effective marketing, and why authenticity beats ad‑speak—especially in a noisy, AI‑heavy feed. We cover persona‑driven strategy, rapid testing across platforms (social, streaming, search, and traditional), and the simple question that guides every campaign: who’s the audience and why should they care? If you’ve ever wondered how to turn content into customers without losing your brand’s soul, this conversation is a blueprint.

Guest: Tyler Porter Founder and CEO of Porter Pro Media - https://www.porterpromedia.com/
Hosts: Morgan Peterson & Jason Grider
CTA: Want to live where the fun happens? Browse homes and connect with the Grider & Peterson Team at EastIdahoHouses.com.

00:00 – Welcome Tyler Porter!
06:15 – From 2 people to 24: hiring for drive, letting go of control
12:40 – Unique builds (Buuna shower set, Beretta shoot) & solving creative constraints
20:05 – Culture at different stages: vision/mission resets and who they work with
27:10 – Strategy first: personas, pain points, and content that actually resonates
34:25 – Channels that scale: social, streaming/CTV, search, and when to test/shift
41:50 – Focus on authenticity

#ContentFirst
#MarketingStrategy
#AuthenticBranding
#AgencyLife
#successblueprint

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