Conceptual frameworks for qualitative research

Do I really need a conceptual framework in my qualitative research?! 😩
If you’ve ever asked yourself that question (or Googled it at 2am while clutching a cup of tea and questioning your life choices), you’re in the right place.

In this video, I break down what a conceptual framework actually is, why it’s useful in qualitative research (yep, even if you’re not using variables or fancy diagrams), and how you can go about building one without losing your mind.

We’ll chat through:
✅ What a conceptual framework does (and doesn’t!) do
✅ Why it’s not as scary or restrictive as it sounds
✅ A simple 5-step process to build one that actually helps you make progress
✅ What a framework might look like in your thesis (diagram, table, or written explanation – you do you!)

Whether you’re just starting your PhD or knee-deep in data, this will give you some clarity and confidence to tackle that section of your research.

💡 Got a lightbulb moment while watching? Drop it in the comments! You might just help someone else have theirs too.

Chapters
0:00 - 1:50 Conceptual frameworks and qualitative studies
1:51 - 3:45 What is a conceptual framework?
3:46 - 9:28 Conceptual framework step-by-step guide
9:29 - 10:48 Conceptual framework diagrams, text summaries and tables

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