Attracting Eco-Conscious Customers: WordPress & The Demand For Sustainability

The internet’s carbon footprint is similar to the entire airline industry, accounting for about 3.7% of global greenhouse emissions. With WordPress powering over 40% of all websites, it’s safe to say the sustainability stakes are high.

We conducted a survey of IT professionals to get their feedback on digital sustainability, and we’re happy to report that the future looks promising:

91% believe IT businesses have a duty to protect the environment.
94% of respondents indicated willingness to switch to a greener alternative.
89% are willing to pay more for environmentally friendly digital products.

The prevalence of WordPress as the CMS behind nearly half the web means this mission carries outsized weight. A single WordPress site optimised for efficiency cuts server demand, lowers energy use and therefore emissions. Multiply that by millions of sites, and the impact is profound.

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