The Lost Art of Local Fitness Marketing

What if everything you've been told about building a successful fitness business is wrong? In this eye-opening conversation with Paul Waters, a 25-year veteran of the health and fitness industry, we challenge the conventional wisdom that bigger always means better.

Paul's journey begins with his unexpected thrust into self-employment as a young personal trainer who quickly built a thriving business with over 100 clients. Despite financial success, the 16-hour workdays led to burnout and a crucial realization: the lifestyle he was promoting to clients wasn't one he could sustain himself. This insight planted the seeds for what would eventually become "Balance" - a business structured entirely around personal values rather than growth metrics.

After years in the corporate fitness world, where he helped develop educational programs reaching thousands of fitness professionals, Paul found himself missing entrepreneurship's creative freedom and accountability. "I missed the fear," he confesses. "I like being scared going, 'Oh God, I've got to pay some rent next week.'" This drive propelled him back into self-employment, but with a transformed perspective on what constitutes success.
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[0:00] - Paul's 25-Year Fitness Journey
[09:56] - First Business Venture and Early Success
[17:38] - The Birth of Balance: Values-Based Business
[28:41] - Human Connection vs. Online Marketing
[37:24] - Post-COVID Pivot to Community-Focused Model
[48:22] - Redefining Success Beyond Growth

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www.facebook.com/BalanceHealthFitness
https://www.balancehealthandfitness.c...


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