Inside LINE FRIENDS STORE New York City

Inside LINE FRIENDS STORE New York City

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Step inside the LINE FRIENDS Store in Times Square, New York City! 🐻✨ This flagship location is one of the most vibrant shopping experiences in Manhattan, filled with adorable characters, exclusive merchandise, and exciting K-pop collaborations. Right at the entrance, visitors are greeted by the giant statue of Brown the Bear (Mega Brown) — a must-stop photo spot in the heart of Times Square.

Inside the store, you’ll find everything from plushies and apparel to stationery, home goods, and collectibles. Popular items include bag charms and bag charm dolls, which have become some of LINE FRIENDS’ best-sellers worldwide. On Singles’ Day in China, nearly 10,000 bag charm dolls sold in a single event (Donga일보). The store also features BT21 plushies, especially RJ, who is widely considered the most popular BT21 character and often sells out quickly (allkpop). In addition to plushes, fans can browse a huge range of BT21 character merchandise including apparel, accessories, keyrings, and exclusive collaboration items, making it one of LINE FRIENDS’ biggest and most beloved global product lines.

Highlights of this Times Square store include I Love New York LINE FRIENDS shirts, BT21 socks, pajamas, pillows, costume plush toys, Picnic Shooky, Talking Plush Bunini, Mini Keyrings, Despicable Me toys, BTS DM4 hats, and even a Zeroni ZEROBASEONE art wall featuring the handprints of the members Hanbin, Jiwoong, Matthew, Taerae, Ricky, Gyuvin, Gunwook, and Yujin. Fans can also step into the LINE FRIENDS photo booth to capture the moment and bring a piece of kawaii culture home with them.

*As an Amazon Associate, I earn from qualifying purchases.

📍 Location: Times Square, New York City
🛍️ Whether you’re a fan of BT21, RJ, ZEROBASEONE, BTS, or just love kawaii characters, the LINE FRIENDS Store is a must-visit stop when in New York.
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