GA4 Master Class: How to Build Custom Reports

In this session of The Rounds with SEMD, Cody Jerry, CTO of SEMD, breaks down how dealerships can stop dreading Google Analytics 4 (GA4) and start using it to make smarter decisions.

Cody walks through how to rebuild the most important reports dealers relied on in Universal Analytics, including traffic acquisition views, conversion reporting, and VDP engagement—then shows how to make those reports even more powerful using ASC standards, custom dimensions, and GA4’s reporting tools.

If you’ve ever felt like GA4 took away everything that used to be easy to find, this session shows how to bring it all back and turn your data into clear, actionable insights.

In this session, you’ll learn how to:
Set up ASC-based custom dimensions in GA4

Build an “Automotive” reporting collection inside GA4

Recreate organic search and vehicle ads traffic reports

Track ASC conversions like form submissions and click-to-call

Measure VDP engagement through photo and media interaction data

Evaluate traffic quality and identify low-value visits

Use GA4 Explore to uncover conversion and UX issues

Subscribe to The Rounds with SEMD for more real-world strategies and expert insights that help dealers stay competitive in a rapidly evolving digital landscape.

Learn more at www.searchenginesmd.com

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