HOW DID MY CHEMICAL ROMANCE GET SO BIG?

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How did My Chemical Romance get so big? A few things I touch on:
Their breakthrough with "Three Cheers For Sweet Revenge" and the singles "I'm Not OK" and "Helena"
The overall rise of the "emo" trend with The Used, AFI, Panic At The Disco, Fall Out Boy, The Osbournes, etc
Their 2006 MTV VMA performance of "Welcome To The Black Parade"
The concepts behind those albums and "Danger Days"
How the MCRmy and Killjoys came to be
Gerard Way's writing for comics like Spider-Man, Doom Patrol and Umbrella Academy (now a Netflix series)
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