The Email That Gets Sellers to Raise Their Hand — Full Tutorial (Episode 3)

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Episode 3: Build the Newsletter That Gets Sellers to Raise Their Hand

Welcome back to Episode 3 of the Find Your Next Listing in 7 Days series.

Today is the day your newsletter finally comes to life.

We take the raw market data you pulled yesterday and turn it into a high-converting, seller-activating email that gets homeowners replying “report.”

If you’ve been following the series:

✔️ Episode 1 — Found your hidden leads inside Gmail, iPhone, Drive & Calendly

✔️ Episode 2 — Built your Beehiiv account + designed your branded template

➡️ Episode 3 — Write the email that pulls listing opportunities out of your database

What You’ll Learn in Today’s Tutorial

1️⃣ How to pull accurate market data using ChatGPT Deep Research

You’ll paste a prompt that extracts:

Median home price

Year-over-year % change

Recent trend movements

Inventory shifts

Any meaningful market changes that matter to sellers

This becomes the backbone of your newsletter.

2️⃣ How to turn that data into a professional, structured newsletter

We’ll build the exact four-part structure:

Section 1: Intro + what we’re breaking down today

Section 2: Clean median price trend graph

Section 3: Explanation of what the trend actually means

Section 4: Implications for homeowners

Final CTA: A compelling reason for them to request their custom report

This structure is purposely engineered to make homeowners care about the data.

3️⃣ The CTA that consistently generates real conversations

We use a strategic pivot:

➡️ Market shift → personal implication → custom valuation request

We insert the CTA:

“Because the market is now showing a clear shift, I’m setting aside time this week to create a limited number of custom home valuation & market position reports…”

This CTA works because it creates curiosity, urgency, and gives an easy next step.

Why This Email Works So Well

The goal of this newsletter is to:

Paint a picture of meaningful market change → get homeowners off the fence → start conversations.

Good or bad — rising or falling — the trend becomes the hook.

You’re not just giving stats.

You’re giving interpretation, which positions you as the trusted expert.

Coming Tomorrow — Episode 4

We’ll write the follow-up email that shakes the tree even harder and pulls out the warmest seller leads in your database.

If Episode 3 opens the door, Episode 4 gets people to walk through it.

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If this helped you, please like, comment, and subscribe — I’m posting new real estate marketing tutorials every day designed to help agents monetize the leads they already own.