How One Play Changed the Way I Approach Life and Business | JJ Birden

When you play wide receiver in the NFL, every route is a chance to prove yourself.
This diving catch against Denver wasn’t just about making a play—it was about preparation, discipline, and seizing the opportunity when it came.

Today, as a keynote speaker, I share stories like this to help leaders, entrepreneurs, and teams “Beat the Coverage” in business and life. Because whether you’re on the field or in the boardroom, the challenges you face are your coverage, and it’s your job to beat it.

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