Reality Of Farmers with Madhu Chandan | Episode 2 | How to start organic farming in India

#organic farmning #thestartuptales #bangalore
( How to start organic farming in India, Benefits of organic farming in Indian villages, thestartuptales)

In this episode of The Startup Tales with Gautam Patil, we explore organic farming in India with industry expert with Madhu Chandan, the visionary founder of Organic Mandya, a direct-to-consumer organization with a threefold mission and goal to —
Provide sustainable livelihoods to farmers
Serve 100% honest organic produce to people
Make Mandya a chemical-free district

Organic Mandya do Sweat Donation, serve Desi A2 Milk, have Supermarkets spread across the city, and take care of our farmers.

A man of resilience and infinite passion, Madhu was born in Mandya and studied Electronics & Communication Engineering at PET Engineering College, University of Mysore. He began his career as an Automation Engineer and was into designing and building automation frameworks on various tools like QTP, WinRunner, and Selenium.

Working with different companies for 15 years, he traveled the world and founded a company called Verifaya in San Jose, USA. He had everything one wishes as the product he designed for this company (a truly script free automation tool) had become a leader in the field.

But Madhu had a different dream about his native place. He convinced his family and moved from the US back to Mandya in the year 2014 to start Organic Mandya, an inspiring story that is quite well known now!

His approach of being hands-on and improving something that’s given to him is a quality that he has truly imbibed — even being a CEO of Organic Mandya, he enjoys farming and frequents between Bengaluru and Mandya.

Recognizing his achievements in Agriculture, the Central Government nominated him as a Management Committee Member of the Indian Council of Agricultural Research (ICAR).

Madhu is also a huge fan of Kabaddi. To revive the magic of this magnificent game and fill the Youth of Mandya with sportsmanship and full-on zest, he has formed 60+ Kabaddi Youth Teams across Mandya district!

Mandya
Madhu Chandan, the founder of Organic Mandya, ran his own software company and was living in California. He used to come to Bangalore often where his company’s R&D center was located. Coming to Bangalore on such trips, he noticed that so many workers were from his hometown Mandya. What started to bother him was that most of these people were sons and daughters of farmers have migrated to the city for having no income in agriculture.

His visits to Mandya (which used to be one of the richest districts of India), unfolded a disturbing trend of youth migrating to cities, reduced life expectancy, and increasing farmer suicides.
He did some research behind the problems farmers have been facing for decades and dared to dream a different dream about his native place. Soon enough, he convinced his family and moved from the US back to Mandya

Vist - https://organicmandya.com/And for more such podcasts
Instagram - https://www.instagram.com/organicmand...

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Timestamps:
0:00 - 1:53 - Podcast Intro: The Rise of Organic Farming in India

1:54 - 2:15 - Exposing the Dark Side of Indian Agriculture: What You Need to Know

2:16 - 5:57 - Why Organic Mandya Was Started?

5:58 - 8:24 - Health Crisis in Mandya: The Impact of Conventional Farming

8:25 - 10:22 - Why do farmers commit suicide despite government schemes? People who give farmers subsidies have never done farming in their life

10:23 - 13:02 -The Misconception of Farmer Taxes: Who Really Builds This Country?

13:03 - 17:34 - Organic Farming Techniques of Our Ancestors

17:35 - 22:35 - British or American farmers vs Indian farmers

22:36 - 27:08 - How system has fooled us, What is sustainability?

27:09 - 29:24 - Monocropping: Sugarcane, millets, rice, spices

29:25 - 32:06 - The dark side of the food industry: Labeled products and death

32:07 - 41:30 - How Our Food Has Changed: Layered Eggs and Chicken

41:31 - 43:08 - Infertility: Hybrid papaya seeds from Thailand

43:09 - 47:14 - Why Are People Dying Young? Know the Real Causes

47:15 - 49:49 - Organic vs Inorganic Food: Which Is Truly More Expensive?

49:50 - 51:18 - Brand Manipulation: The Fake Honey Scandal Exposed

51:19 - 52:46 - Misuse of word "Organic": How Companies Increase Sales with Deceptive Labels

52:47 - 58:39 - The Nutrition Crisis: What's Missing in Our Vegetables and Grains?

58:40 - 1:01:39 - Podcast Wrap-Up: Stay Tuned for Part 2 with Madhu Chandan

THE STARTUP TALES

#organicfarming #indianagriculture #healthcrisis #farmersuicide #sustainability #foodindustry #monocropping #nutritioncrisis #deceptivelabeling #hybridseeds #foodproduction #podcast #thestartuptales #businessideas