I sold over $8M as an ex-course creator and quit. Here’s 9 things I wish I’d known.

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Thinking of launching an online course?

Before you dive in, watch this. After building an 7-figure online course business, I learned that success in the info product space isn’t always what it seems.

In this video, I break down the common online course mistakes no one talks about — from falling into the passive income trap to scaling too fast and experiencing creator burnout. Whether you're exploring how to create an online course, planning your first course launch strategy, or already deep into selling digital products, this video offers hard-won lessons on building a sustainable online course business.

You'll learn why evergreen course funnels aren’t always the dream, how online course tips can sometimes backfire, and why more customers doesn’t always mean more success. If you're a course creator who’s struggling to balance growth and fulfillment, this is for you.

We’ll also cover:
• How to sell online courses in a way that aligns with your lifestyle
• The hidden costs of scaling an online business
• Why many creators regret offering lifetime access
• The importance of knowing your numbers and creating a lifestyle business
• What most digital product businesses don’t prepare for — the exit plan

Whether you’re just starting out or refining your info product marketing, these lessons will help you avoid the traps and build something that lasts.

♡ Follow my journey with Superboba (my milk tea brand)   / getsuperboba  
/https://www.superboba.com/

♡ Resources Mentioned:
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♡ What's in this video:

00:00 What to Expect
00:40 Mistake #1 More Clients ≠ Better Business
02:49 Mistake #2 No Clear Financial Goals
03:02 5 Questions to Define Enough
06:33 Mistake #3: More Isn’t Better (+ Tool I Should've Used)
11:18 Mistake #4 Scaling Yourself Out of The Business
13:41 Mistake #5 Generalizing Bad Experiences
17:07 Mistake #6 Relying on Income as Marketing
21:12 Mistake #7 Sharing Your Income Affects Relationships
23:19 Mistake #8 Growth Requires Being Misunderstood
25:09 Mistake #9 Exit Plan for “Lifetime” Access

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