The Technology Adoption Lifecycle Applied to Healthcare

Learn How New Technologies Are Predictably Spread and How This Applies to Healthcare.

The Technology Adoption Lifecycle Was Explained in Geoffrey Moore's Famous Book 'Crossing the Chasm.'

If You Are a Healthcare Entrepreneur or Innovator Your MUST Understand and Apply the Technology Adoption Lifecycle.

It States that Disruptive Innovation (i.e. Innovations that Require Behavior Change) Is Not Evenly Adopted Across a Population.

Rather, People Segment Themselves into Sub-Groups That Adopt the New Innovation Differently.

Early Adopters Love Tinker and Like New Innovations Just Because They Are New. Early Adopters Tend to Not Be Price-Sensitive.

Pragmatists Have a Specific Problem that the New Innovation Will Solve and If They See Other People Using It, They Will Use It Too. Pragmatists Are Somewhat Price-Sensitive.

Conservatives Would Rather Not Adopt the New Innovation, but if it is Already Built-in to Something They Already Buy, Then They Will Be More Likely to Use It. Conservatives are Very Price Sensitive.

Skeptics Will Never Adopt the New Innovation.

To Spread a New Innovation, One Must Cross the Chasm Between the Early Adopters and Pragmatists With a 'Niche' and 'Bowling Pin' Strategy.

Watch the Video to Learn More.

Sources: 'Crossing the Chasm' by Geoffrey Moore

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