Sanofi Australia & New Zealand | Patient Video
Автор: JJW Studio | Video & Content Creation Agency
Загружено: 2024-08-27
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In response to the harsh flu season in Australia, especially affecting the elderly, Sanofi Pasteur, the vaccines division of Sanofi, steps forward with a heartwarming patient story. As a global leader in vaccine development, Sanofi Pasteur is dedicated to combating infectious diseases like influenza, which can be particularly severe for older adults.
Producing patient-centred videos involves navigating complex regulations and ensuring privacy while maintaining authenticity and professionalism. Our goal was to make healthcare content that felt warm and relatable, not just informative.
We focused on the real-life story of a retiree and grandmother, showcasing a typical day in her life to highlight the importance of flu vaccination. Through a sit-down interview and everyday scenes, we crafted a narrative that feels both homely and genuine, diverging from the often impersonal tone of medical videos.
The result is a compelling hero video that Sanofi Pasteur is proudly using across its marketing channels and in PR efforts. This video not only informs but also connects with viewers on an emotional level, emphasising the brand’s commitment to public health and personal well-being.
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