UTICA CLUB Meets Adirondack Chaos: A Summer Day Throwback

Adirondack Lake Shenanigans: A Mashup of Music and Madness

Step back into a simpler time with this playful 1:50 edit that combines vintage sounds with modern family antics. Set on a picturesque Adirondack lake during a sunny summer day, this video captures a spirited uncle reveling in Utica Club beer and tossing his nieces and nephews off a swimming raft, much to their delight.

The soundtrack? None other than the Utica Club Natural Carbonation Band’s quirky jingle from the late 1960s, rediscovered through a 365-day project in the early 2000s. The fusion of this retro tune with the lively lakeside antics creates a unique mashup that’s both nostalgic and entertaining. The visuals, now over two decades old, add to the timeless charm, blending the exuberance of youth with the whimsy of a bygone advertising era.

This video is one of my earliest "mashups," and even the footage now feels like a slice of history. It’s a celebration of fun, family, and the enduring appeal of a catchy jingle.

No people or animals were harmed during the filming. All participants are family members, and everyone involved is an enthusiastic amateur actor.

Timecode
0:00 - Sailing Lake While Enjoying Utica Club
0:33 - Into the Water
0:54 - Effects of Too Much Utica Club
1:13 - Family Reactions and Product Placement

More information about audio:

Circa 1968: This time frame aligns with a period when quirky and imaginative advertising was popular in American marketing.

Performed by The Utica Club Natural Carbonation Band: The band itself was not real but rather a marketing concept to promote the beer's unique "natural carbonation."

Written and produced by Sasha Burland: Sasha Burland was a well-known composer and producer, particularly active in creating advertising jingles. His work on this campaign reflects his ability to blend humor and music to create memorable advertising content.

These commercials often included playful, folksy tunes that helped differentiate Utica Club from other beer brands, making the ads a beloved piece of regional and advertising history.

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