Mars, the european Milky Way Brand Story

Mars comes from an American family called Mars... That's right, there was a Mister Mars! And for some time, Mister Mars had been marketing a chocolate bar called "Milky Way". When he decided to export his bar in England, what did he call it? Mars!
So Mars first came to Great Britain with this slogan : "a Mars a day keeps the doctor away", coming from the old adage : "an apple a day keeps the doctor away". Steve Jobs could have complain...

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