Pantene Hum Bridal Couture Week 2019-20| Nilofer Shahid Collection

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Nilofer Shahid presents her collection, "Dastaan e Firdaus" at the 17th edition of Pantene HUM Bridal Couture Week.

Nilofer Shahid – Nilofer Shahid pays a poignant tribute to Kashmir.
"Agar firdaus bar ru-ye zaminast,
Haminast o haminast o haminast"

"If there is a paradise on earth,
It is this, it is this and it is this." - Emperor Jehangir (talking about Kashmir)

Kashmir is the beautiful poetry of God! This Kashmir collection represents the dramatic periods in the history of Kashmir. The bold sartorial depiction is a testimony of Nilofer’s creative genius, the usage of the colour palette, the draping of the garments, the embellishments come together to tell the story of Kashmir.

Kashmir, the Paradise, its valleys, high mountains and shimmering lakes take your breath away; it is the living poetry that evokes the highest form of ecstasy and deepest sorrow; it is poetry that is felt through heartbeats and emotions.

The romance of idyllic peace of the valley attracted the emperors to enjoy the beauty, and under the royal patronage flourished the creative arts; the pure and unblemished beauty of Kashmir has inspired musicians, poets, artisans alike.

Suddenly, darkness descended over the valley; tyranny, injustice and suppression reigned; the tranquillity of Kashmir was ripped asunder; raped and plundered, the valley burned, the inferno consumed life! The valley echoed with the cries of the helpless, and death walked through the valley.

PANTENE HUM BRIDAL COUTURE WEEK POWERED BY TUC RETURNS TO THE CITY OF GARDENS WITH A STAR-STUDDED DAY ONE

Lahore, December 6, 2019: The 17th edition of the country’s biggest and most sought-after bridal extravaganza, Pantene HUM Bridal Couture Week (PHBCW) unveiled its red carpet here in the City of Gardens on December 6, 2019. Organized under the banner of Pakistan’s numero uno entertainment network HUM Network Limited, launched in 2010 the Bridal Couture Week (HBCW), the large format event which is the most opulent and highest profile bridal event in Pakistan. It leads the bridal fashion industry through creative influence and has been strategically repositioning Pakistani bridal fashion in the global fashion economy for the last nine years. The event showcases latest trends and designs in bridal couture by leading as well as emerging fashion designers of the country. It has become the most aspired presentation for Pakistan’s top designers, couture lovers, influential individuals, buyers, celebrities, socialites, and legacy brands. This year, with Pantene as its title sponsor, PHBCW will be showcasing 29 designers on the runway.
Show one of the bridal extravaganza kicked off with Fahad Hussayn’s collection Labyagawachi trousseau bridal collection, followed by Aisha Imran’s Shadi Mubarik in romantic hues for the charismatic classic bride. Next in line was Almirah with its collection Ethnic Seams which drew its inspiration from the splendour and intimacy of Eastern art, followed by Samsara Couture House’s Hayal, inspired by the tulip era in the Turkish Ottoman empire. Zonia Anwaar came next with her modern collection Zoella infused with traditional techniques with her signature cuts for the young millennial brides.
Pantene unveiled its new bottle at PHBCW'19 on the ramp at the end of a dazzling hair show where the models flaunted inspiring hairstyles alongside a mesmerizing performance by Maria Unera. The new Pantene advanced hair fall solution reduces hair fall in just 14 days making one enjoy more open hair days without worrying about hair fall. This segment was followed by Ziggi Menswear’s monochromatic collection Fana - ‘Annihilation of the Self’ which was created using luxe fabrics, rich embroideries and motifs inspired from Sufism.
Nitasha Bilal Haute Couture showcased Abooro incorporating the beautiful Mughal legacy and blending her presentation with revivalist techniques of kora dabka. She was awarded the Pantene Rising Star for her beautiful debut collection. Haris Shakeel was next who amalgamated embroideries with block and screen printing in his collection Ishq. Up next was Royal Tag’s very aristocratic menswear collection The Royal Ceremony, inspired by the majestic Syon House and Garden in London. Day one came to an end with globally acclaimed master couturier Nilofer Shahid’s collection Dastaan e Firdaus.