Soko Kijiji | How One Startup is Digitizing Mama Mboga and Revolutionizing Kenya’s Markets
Автор: Agriculture Money
Загружено: 2025-08-06
Просмотров: 286
What does it take to transform Kenya’s informal open-air markets into a structured, tech-driven, inclusive economy?
In this inspiring episode on Agriculture Money, we spotlight Soko Kijiji, a rising agri-tech venture that’s making digital commerce work for mama mboga, small traders, and underserved consumers — all without disrupting traditional systems.
Founded during the COVID-19 lockdown by Benson, a visionary raised by a market trader, Soko Kijiji is now employing over 40 youth, serving 300+ women vendors, and delivering farm-fresh produce across Nairobi and Mombasa — in eco-friendly baskets handwoven by women from Isiolo.
What You’ll Learn in This Video:
🔹 How Soko Kijiji bridges technology and tradition in Kenya’s food markets
🔹 How informal traders are becoming digitally empowered — not displaced
🔹 Why this model is scalable across Africa
🔹 What lessons agri-preneurs, developers, and policy shapers can draw from it
🔹 The future of youth-led agribusiness and circular economy in Kenya
🎥 Produced by: Agricultural Information Resource Centre (AIRC)
🌐 Subscribe to Agriculture Money for more stories that fund the future of food.
📩 For features, collaborations, or sponsorship: [email protected]
Доступные форматы для скачивания:
Скачать видео mp4
-
Информация по загрузке:
