How We Sell 6-Figure Workshops - Our Top 12 Selling Techniques

In this video, Sarah McKenna, Managing Director at AJ&Smart, shares the Top 12 Sales Techniques we use at AJ&Smart to sell 6-figure workshops to the biggest companies in the world. Follow these powerful sales techniques, and you’ll find yourself selling your services much more easily and naturally.

How do you sell your services? Whether you’re an in-house or freelance facilitator, a solo consultant, or running a small agency, there’s an essential skill you’ll need to master: The art of selling your services. 

Selling is integral to growing your business, getting buy-in, and building meaningful professional relationships. If you’re not as confident as you’d like to be in this area, fear not. We’re here to help demystify the selling process.

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💰Which one of these selling techniques was the most helpful? What other selling techniques do you use in your sales? Let us know in the comments 🗯

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⏰ Video timestamps:

0:00 Intro
1:10 Sell with integrity
1:55 Approach with empathy, build rapport and trust
3:13 Demonstrate relevance
5:00 Role-modeling
5:50 The Burning Platform: Convey the downside of NOT hiring you
7:06 WIIFM? (“What’s in it for me?”)
8:47 What’s in it for the business: Elevate the long-term business value
9:22 Be very clear on what you’re selling
10:45 Demonstrate competence
13:53 Charge for outcomes, not time
16:45 Keep the conversion simple
17:52 Say thank you

Thanks for watching!

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#selling #sales #salestechniques

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12 Powerful Sales Techniques That Will Help You Sell More
   • How We Sell 6-Figure Workshops - Our ...