Bridging the Gap: AI and Digital Tools for Equitable Health Access

In this episode of The RC Executive Lounge, Sandra Gubbine, a seasoned revenue cycle executive, shares how her team launched a digital-first Medicare enrollment program to increase equitable access to care.


She explains how her organization prioritizes denial prevention, patient financing, and financial assistance while navigating multiple competing initiatives. She also discusses how they selected the right technology partner and aligned their efforts with strategic goals.


Sandra offers practical insights into leading change during the introduction of emerging technologies like Agentic AI. She emphasizes how to track measurable success, build team alignment, and stay focused on mission-critical KPIs.


Whether you're exploring AI in the revenue cycle, improving patient access, or managing operational complexity across compliance, staffing, and payer dynamics, this episode brings real-world lessons from a leader in the field.

00:00 Introduction
00:38 Guest background & career in healthcare finance
01:54 Top challenges revenue cycle leaders face today
10:40 Digital solutions to expand equitable healthcare access
20:35 How innovation is reshaping healthcare RCM technology
29:45 Bold leadership driving the future of RCM in healthcare
38:55 Closing thoughts & key takeaways

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