Whiplash Factory, Japanese Lure Brand with Global Background

Whiplash Factory – A Global Fishing Experience Built into Topwater Lures

What makes a lure really different?

In this video, we take a close look at Whiplash Factory, a Japanese lure brand that designs its baits not just in workshops—but on the water, around the world.

We start with the actual lures—Live Wire, Swayward-16, and Flutterin’ Wire—and explain how their control, movement, and disturbance set them apart from standard topwater designs. Then we dive into the brand’s unique story: decades of global fishing trips across Asia, South America, Europe, and the United States, used as real-world testing grounds rather than marketing tours.

Whiplash Factory lures are built for situations every bass angler knows well:
• Pressured largemouth that follow but won’t commit
• Educated fish that know all the lures around
• Moments when classic topwaters stop working

Instead of chasing trends or cosmetics, Whiplash Factory focuses on cadence control, intentional disturbance, and durability—less about perfection, more about reaction.

If you enjoy problem-solving on the water and want to understand why certain lures trigger strikes when others don’t, this video is for you.

Featured Lures
• Live Wire – precision walking bait with tight cadence control
• Swayward-16 – jointed swimmer for visual, shallow-water feeding fish
• Flutterin’ Wire – subtle flash & vibration with controlled surface disturbance

In This Video
• Why Whiplash Factory tests lures globally
• What overseas fishing taught their designers
• How these ideas translate to US bass fishing
• When to choose these lures over classic topwaters

Join the Discussion
Have you fished Whiplash Factory lures—or other Japanese topwaters—on pressured bass?
What worked (or didn’t)? Drop your experience in the comments.

The text version of this contents and all the credits of photos are in the below blog post.
https://www.tyhasegawa.com/2025/12/19...

The official Whiplash Factory page (English)
https://whiplash.jp/en/
Japanese version
https://whiplash.jp/