NIKKEI Film: The sound of engines vanishing in Thailand

The "Detroit of Asia" and the Japanese automakers largely responsible for helping Thailand gain that nickname are at a major turning point now that BYD and 19 other Chinese brands have shown up with electric vehicles, eroding the Japanese pioneers' share of the auto market and poaching their salespeople and factory workers.

The arrival of such Chinese companies have restructured Thailand's auto industry. While Japanese automakers controlled nearly 90% of the Thai market for half a century, in 2023 Chinese companies like BYD began full-scale sales in the country, taking big bites out of the Japanese makers' fat slice of the market.

Watch in FHD 1080p here:    • FHD:1080p) NIKKEI Film: The sound of ...  

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