Is Attention the New Currency in Public Relations
Автор: Curzon PR
Загружено: 2025-10-21
Просмотров: 84
Politicians, brands, influencers, even your neighbour's viral TikTok, are competing for the same scarce resource: your focus. But attention is slippery. It can make you a household name overnight… and vanish just as fast.
In an age where algorithms decide what we see and AI rewrites how we discover information, PR teams face the same crossroads media once did: How do you win attention, and turn it into lasting credibility?
In this episode of Stories and Strategies, hosts Farzana Baduel and Doug Downs dig into the attention economy with Mark Lowe of Third City. They explore what attention really is, how to earn it (not just buy it), what politics can teach brands, and how to build narratives that endure beyond the spike.
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