ToFu MoFu BoFu = More Sales! 💸 Explained Fast!

ToFu, MoFu, BoFu — What Are They & Why Every Marketer Should Know About Them?🤔

These are the 3 key stages of a marketing funnel— and understanding them can totally change the way you attract and convert your customers!

✅ Top of Funnel (ToFu) – This is where awareness happens. Your goal is to reach a wider audience and grab attention through blogs, videos, social posts, etc.

✅ Middle of Funnel (MoFu)– At this stage, people already know you. Now, it’s time to build trust through case studies, webinars, email campaigns, and lead magnets.

✅ Bottom of Funnel (BoFu)– Here’s where the magic happens! Your audience is ready to decide. Show them why YOU are the best choice with demos, free trials, and strong CTAs.

📌 Whether you're into digital marketing, sales, or branding — this concept is the foundation of every successful campaign.

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