Why SRK Is The Real King of Attention !

When it comes to marketing, Shah Rukh Khan just did something no one has ever tried before.
To promote Aryan Khan’s “The Bads of Bollywood,” SRK turned curiosity into a full-blown marketing weapon.

He collaborated with Meta to launch India’s first password-protected Instagram Reel a locked video that only unlocked when fans found the secret code hidden inside the show.
No comments, no hints just pure mystery-driven engagement.

The result? Millions watched the series just to crack the code.
Once again, SRK proved that attention isn’t found it’s engineered