How This Organic Mattress Brand Is Saving The Planet |

Leading with Values: How Naturepedic Builds a Better Brand, with Arin Schultz

What does it take to lead growth at the forefront of a movement for safer, healthier sleep? In this episode of *The Retail Razor Show*, we sit down with *Arin Schultz*, Chief Growth Officer at *Naturepedic*, a pioneering brand in certified organic mattresses and bedding.

With over eleven years in the organic sleep industry, Arin shares how he’s helped Naturepedic expand its market share, launch innovative products, and build a trusted brand committed to health, sustainability, and safety. We talk about the evolution of the organic mattress category, how purpose-driven growth strategies translate to omnichannel retail success, and the balancing act of leading multiple departments—sales, marketing, retail, R&D, and more.

Whether you're in retail, health-conscious consumer products, or looking to build a values-based, mission-led brand, this episode delivers sharp insights from one of the industry’s most committed and capable leaders!

Retail Razor Show S5:E5
Released on July 25, 2025

Guest info:
Arin Schultz -   / arin-schultz-581a132b  
Naturepedic - https://www.naturepedic.com

Arin Schultz is Chief Growth Officer at *Naturepedic*, the leading organic mattress brand. As the lead on all Naturepedic marketing efforts, Arin develops and implements strategies that support the company’s business growth, customer retention, product innovation, consumer education initiatives and sustainability goals. Working for the certified organic, non-toxic mattress pioneer opened Arin’s eyes to the dangers of harmful chemicals and their pervasive presence in households across the globe. This knowledge has added a deeper purpose to his relentless push to help transform the brand’s vision into reality. A father of four and an empathetic listener, Arin’s success at Naturepedic is centered on his authentic understanding of the Naturepedic customer and his genuine desire to help families make the safest, healthiest sleep choices.

00:00 Preview
01:45 Show Intro
07:21 Arin Schultz, Chief Growth Officer, Naturepedic - The Mission
08:43 The Founding Story of Naturepedic
12:09 Challenges and Growth in the Mattress Industry
17:13 Retail Expansion and Customer Engagement
19:30 Product Innovation and Sustainability
23:10 Industry Environmental Impact and Continuous Product Improvement
35:20 Customer Experience and Meeting Their Needs
38:21 Replacing Your Mattress & Customer Service Excellence
43:20 Sourcing and Tariffs Impact
49:53 Embracing AI in Marketing and Operations
56:28 Advice for Growing a Values-Based Brand
59:23 Final Thoughts
01:00:38 Show Close

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