Why Self Help DOESN’T Work for 99% of People (and what does)

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Is self help and the self help industry really helpful for everyone? Not currently, but it doesn't have to be that way. Most personal development content secretly brainwashes us with the message that we must all be entrepreneurs and pursue entrepreneurship, or we'll never experience success in life.

Most personal growth content has presented us with a false dilemma: that we must follow one of two paths - either start a business or focus on career growth through a 9-5 job. But there are more options than that, and almost nobody discusses this. This toxic self help only speaks to the 1% of us who want to start a business, but in this video I move past toxic self improvement to 3 principles to help you determine the best path forward in your life, no matter what you want to pursue.

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Time codes:

00:00-00:29: The biggest lie in self help
00:30-02:33: What's wrong with self help
02:34-04:57: Solution 1: Identify Trigger Points
04:58-06:35: The Appeal of Entrepreneurship
06:36-08:16: Solution 2: Commit to Excellence
08:17-09:41: Changing the Success Narrative
09:42-12:03: Solution 3: Identify Your Income Preference