Answer Engine Optimization AEO is here… is Public Relations Ready
Автор: Curzon PR
Загружено: 2025-10-07
Просмотров: 29
Search is changing faster than most PR professionals realize. For years, SEO ruled, built on keywords, backlinks, and clever optimization tricks. But now, AI-powered search tools like ChatGPT, Gemini, and Perplexity are rewriting the rules.
Welcome to the age of AEO (Answer Engine Optimization) or GEO (Generative Engine Optimization), where visibility is earned through expertise, authority, and trustworthiness, not just clicks.
In this episode, AI strategist Jonathan Mast joins hosts Doug Downs and Farzana Baduel to explore how PR professionals can adapt to this new reality, where being “findable” means crafting smarter prompts, optimizing for bots and humans, and embracing a whole new form of credibility.
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