ERMENEGILDO ZEGNA Menswear Spring 2012 Milan - Fashion Channel

ERMENEGILDO ZEGNA Menswear Spring 2012 Milan - Fashion Channel

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For Spring 2012, Zegna's designers set out to evoke a different setting, one that overworked executives from Milan to Mumbai can presumably all relate to: a beachside paradise.

"Shining silk passion," as the show notes dubbed proceedings, may sound like a late-night cable TV offering, but the Zegna team had a more decorous sort of courtship in mind.

The show began with a troupe of acrobatic dancers performing a shadowy passion play behind the white screens that lined the runway, complete with roses and Champagne flutes.

The clothes themselves did nothing to disturb this idyll.

A sea of washed-out shades hit the catwalk: palest blue and green, dusty mauve, sand.

With their swept-back, modified pompadours, the models recalled Alain Delon's Riviera rake in Purple Noon.

But there's little that is retro about Zegna's approach.

The company's technical expertise ensures that.

Here, as the show's title suggests, silk blends gave a suppleness to a range of fabrics from cotton to linen.

Crinkled finishes added textural interest.


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