Purpose-Driven Branding: How Authentic Stories Build Consumer Loyalty | Nitin Bajaj Podcast

Full Episode:    • 7 Hidden Secrets of India’s ₹10 Lakh Crore...  

Disclaimer: This video is created for educational purposes only. The opinions expressed by the guest are their personal views and do not reflect our intent to harm or defame any brand mentioned. We aim to provide information to help the audience make informed decisions.

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In this refreshingly honest conversation, we’re joined by two founders who are rewriting the rules of modern Indian entrepreneurship. Nitin Jain, the founder of Indigifts, shares how he built a gifting brand not around categories like "home decor" or "accessories," but around human emotions. From trademarking moments like “Mummy Da Dhaba” to scaling personalized gifting rooted in Indian culture, he explains why empathy, not “data," is his biggest moat.

Alongside him is Raj Vikram Gupta, co-founder of Beast Life (alongside YouTube sensation Gaurav Taneja), who turned everyday nutrition into a movement. With products like India’s first roti protein mix and a ₹50 crore GMV in under a year, without burning investor money, Raj proves that thoughtful innovation and clarity of purpose can outperform scale for the sake of it.

Together, they talk about building businesses that mean something: how to survive in a market dominated by giants, why purpose is more powerful than price cuts, how Vipassana helped sharpen decision-making, and what most founders get wrong when chasing growth.

This isn’t just a conversation about D2C or product innovation — it’s about mindset, self-awareness, and building with belief in a world obsessed with speed.

If you're a builder, founder, creative, or just someone rethinking what growth really means, this episode will feel like a deep breath.

Watch the podcast till the end.

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