The Role of Data and Carbon Accounting in Sustainable Supply Chains

🌍 Uncovering Invisible Emissions in Supply Chains with George Wade of Zevero | The Sustainable Supply Chain Podcast

Welcome to another episode of The Sustainable Supply Chain Podcast! This week, I’m joined by George Wade, co-founder of Zevero, a company that’s helping organisations with complex supply chains measure, reduce, and report on their emissions – including the tricky Scope 3 emissions.

George shares insights into how accurate emissions reporting drives real-world change, not just within companies but across their customers and partners too. For example, we discuss how UK drinks brand Jubel was able to help its retail partners – including major supermarkets – cut their reported beer-related carbon footprint by 67% simply by providing precise carbon data for their products.

What we cover in this episode:
✔️ How accurate carbon data empowers businesses and their partners to decarbonise
✔️ Practical ways to measure and reduce Scope 3 emissions
✔️ Real-world success stories from Zevero’s clients
✔️ Why sustainability is a long-term journey, not a quick fix

Whether you’re a sustainability professional, supply chain leader, or just curious about reducing emissions, this episode has plenty of insights to help you along the road to net zero.

🎙 About the Podcast
The Sustainable Supply Chain Podcast explores the strategies, technologies, and innovations shaping a more sustainable world. Join me as I talk to the people driving change in global supply chains, sharing actionable ideas for a better future.

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💡 *Learn more about Zevero and George Wade:*
🔗 [Zevero Website](https://zevero.earth)
🔗 [George Wade’s Blog – The Grumpy Optimists](https://www.thegrumpyoptimists.com/)

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📩 *Get in Touch with Me:*
Connect with me on LinkedIn: [Tom Raftery](  / tomraftery  )
Bluesky me: [@TomRaftery.com](https://bsky.app/profile/tomraftery.com)
Email: [email protected]

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If you found this episode insightful, give it a thumbs up and share it with someone who might benefit. Hit the notification bell so you never miss an episode. Together, let’s drive the future of sustainable supply chains!

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*Keywords:* sustainability, carbon accounting, net zero, supply chain emissions, scope 3 emissions, ESG, sustainable business, environmental impact, carbon footprint, sustainable supply chains, George Wade, Zevero, Tom Raftery