Going Viral is BS in Photography and BAD for business.

Everyone’s obsessed with going viral—but what happens when your business becomes all about chasing likes instead of serving clients? In this brutally honest episode of The Loud Lens, I dive into why so many photographers (especially here in the UK) are gambling on virality as their main marketing strategy—and why it’s a dangerous trap.


We’ll get into:
🔥 The good side of going viral (extra revenue streams, ad deals, visibility)
🔥 The ugly side (burnout, forgotten clients, unsustainable business)
🔥 Why trend-watching matters—and how to use tools like Google Trends, YouTube Trends, TikTok, and Instagram Explore to stay relevant without selling your soul
🔥 Real examples of creators who won big—and those who crashed hard


If you’re a new photographer or struggling with your marketing, this episode will slap you with the reality check you need. Going viral is fun—but it’s not a business model.


#photographypodcast #theloudlens #ukphotographers #viralcontent #photographybusiness