The Smartphone Destroyed Entertainment—And Rebuilt It From Scratch

The smartphone didn’t just change games—it rewired consumer behavior, destroyed entire industries, and reshaped entertainment forever.

In this provocative keynote at the 2017 PGRI Lottery Expo, Robert Tercek breaks down how the iPhone decade vaporized physical media, retail, hardware, and legacy business models—and why gaming, media, and interactive entertainment are now at the center of a planetary-scale transformation.

From mobile gaming becoming the largest revenue driver in the global games industry, to the rise of cloud-based games-as-a-service, augmented reality, virtual goods, and always-on digital ecosystems—this talk explains why mobile-first isn’t a strategy anymore, it’s survival.

You’ll discover:
• Why smartphones are destroying demand for TVs, consoles, retail stores, and physical products
• How Apple, Amazon, Google, and gaming platforms built invisible information empires
• Why mobile games now outperform console and PC games combined
• How Pokémon GO proved AR can reach non-gamers at massive scale
• Why free-to-play, live ops, agile development, and cloud delivery define modern entertainment
• How outdated UX, monetization, and distribution models are losing the next generation
• What entertainment, gaming, and media leaders must do now to stay relevant

If you work in gaming, streaming media, entertainment technology, interactive design, or digital platforms, this talk is a wake-up call. The future isn’t coming—it’s already here, and it fits in your pocket.