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Create your Brand Mantra (1/5) - innovation for scientists
Автор: Eric Prouzet
Загружено: 2018-11-26
Просмотров: 450
Описание:
The brand mantra is a simple but powerful way to summarize the reason of life of your company or project. It allows you to communicate, mostly for internal purpose, the values you want to share with your coworkers. In this series of videos, we discover the definition of a brand mantra, its function and structure, as well as some significant examples. Finally, you learn how to create one for your own purpose.
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