WATCH THIS Before Buying Your Next Phone: BBD Big iPhone REVEAL Ft.

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Every year, millions of Indians wait for one thing — Flipkart’s Big Billion Days Sale. But what really happens behind the scenes of the country’s biggest smartphone shopping festival?
In this episode, Sharan Hegde and Ravi Gupta sit down with Smriti Ramachandran, Manish Maloo, and Krishna Bhatia — the brains behind Flipkart’s smartphone business. From jokes about selling kidneys for iPhones to revealing how over 2 crore people log in at the same time, this conversation is equal parts hilarious and eye-opening.
Here’s what we cover:
📱 The insane iPhone craze in India (and the truth about affordability)
💸 How zero-cost EMIs & “credit for all” changed the game
🚀 Why 70–80% of India still buys phones under ₹20,000
😂 Behind-the-scenes stories: from soapbox memes to office beds during BBD
🤖 The future of smartphones — AI, foldables & India-first innovations
📊 Flipkart’s scale: 30–35% of India’s smartphone share is here
If you’ve ever stayed up late hunting deals, dreamt of buying that one premium phone, or just wanted to know what madness powers the Big Billion Days, this episode is for you.
👉 Watch till the end for a surprise gift reveal (yes, involving a soap).
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Sharan Hegde is a personal finance creator featured in Forbes, Economic Times & more. As the founder of the 1% Club, he brings you real conversations on money, markets & the madness of consumer culture.
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