Branded & Built to Last: The Real Economics of Branded Living with Accor One Living

In the third of our ‘Dubai Special’ episodes of Bricks & More, Adrian Strittmatter is joined by Dan Von Barloewen and Lindsay McGinn from Accor One Living to unpack one of the fastest-growing – and most misunderstood – frontiers in global real estate: branded residences and mixed-use living.

The episode challenges the idea that value is created at the point of sale. Instead, it reframes branded residences as living ecosystems where value is generated through day-to-day operations, brand authenticity, resale performance, and lifelong relationships with residents.

Key talking points:

🏙️ Why branded residences succeed (or fail) based on service, governance, and long-term commitment — not branding alone

🏷️ The difference between a “labelled residence” and a truly hospitality-led branded home

📊 How demographic insight, psychographics, and local culture determine the right brand for the right place

🔁 Why resale premiums, homeowner satisfaction, and operational discipline matter more than launch-day price uplifts

🌍 How wellness, longevity, community programming, and global brand ecosystems are reshaping residential demand

🚀 What’s next: build-to-rent, private members’ clubs, yachts, and new models of lifestyle-driven investment

If you think branded residences are just about luxury positioning – or if you’re curious how hospitality thinking can future-proof real estate assets – this episode offers a masterclass in how value is really generated, protected, and sustained.

Lindsay’s LinkedIn: https://www.linkedin.com/in/lindsay-mcginn...
Daniel’s Linkedin: https://ae.linkedin.com/in/daniel-von-barl...
Accor One Living: https://accor-residences.com/

Adrian’s LinkedIn: https://www.linkedin.com/in/adrianstrittma...
Saentys: https://saentys.com/