Why EVERY Business Needs a Bestseller Product

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You just need ONE bestseller product to blow up your business – and in this video, I’m walking you through the exact 5-step framework I’ve used to help businesses do just that. 

I’ll show you how to identify, design, and scale your bestselling offer—just like my client Lauren, who 7X’d her monthly revenue by simply repositioning one of her offers as a bestseller.

Whether you have too many products, unclear messaging, or no clue what’s working—this video will help you get laser-focused on what to sell, how to sell it, and how to align your team and marketing around it.

If you're ready to simplify your business and supercharge your sales, this framework is your next best step. Let’s dive in!

0:00 – Intro: The Power of a Bestseller
1:05 – Step 1: Hidden Data (Don’t Sell Everything, Sell What’s Working)
4:42 – Real-World Example: The Facial Spa with 17 Options
6:20 – Finding Your Current Bestselling Offer
8:05 – The Kobe Story: High-End Construction and Selective Selling
9:56 – Step 2: Reconstruct (Align With What You Want to Be Known For)
12:24 – Visual Consistency and Brand Messaging
13:50 – Step 3: Intentional Selling (Declare and Feature Your Bestseller)
16:45 – The Lauren Story: From Stationery Chaos to Bundled Clarity
18:43 – Step 4: Train & Re-Onboard Your Team
21:00 – Internal Alignment and Messaging
22:32 – Step 5: Flush Out & Move Forward
24:16 – Flushing Your Marketing, Website & Team Talk
25:50 – FAQs: What If You Don’t Have a Bestseller? Can You Shift It?
27:00 – Final Words: Simplify, Focus, and Scale with Confidence

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Listen to my PODCAST for even more great advice and Business Process Improvement Tools: Well-Oiled Operations With Stacy Tuschl

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