How to Build a Marketing Agency That CEOs Trust

What happens when two creative entrepreneurs turn a global crisis into a thriving agency built on empathy, strategy, and storytelling? In this episode, Steve Dobbins and Jason Leon-Baptista , co-founders of The Dobbins Group, share how they transformed challenge into opportunity — redefining what it means to build a people-first marketing company that helps CEOs grow with purpose.

From a journalism background and a career in YPO to founding a full-service agency during the pandemic, Steve and Jason’s journey blends business strategy with human connection. They’ve worked with visionary CEOs, global organizations, and thriving brands — all while staying grounded in one simple truth: we’re all humans first.

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💡 In This Episode, You’ll Learn:
✅ How Steve and Jason built a resilient agency through the pandemic
✅ The leadership philosophy that guides The Dobbins Group’s culture
✅ Lessons from working with global CEOs and YPO leaders
✅ Why “storytelling” is the most powerful tool in business today
✅ How they partner with Leading Peers to create lasting impact

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📌 Chapters

00:00 – Meet Steve & Jason: From Friends to Founders
05:14 – Turning Crisis Into Opportunity During COVID
10:35 – The Power of Storytelling in Leadership
17:20 – Building a Human-First Team Culture
22:05 – Partnering with Leading Peers: Strategy Meets Trust
33:45 – The Future of Marketing & AI’s Role in Creativity
38:20 – Gratitude, Growth & Leaving a Legacy

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🎙 Hosted by Leo Popik, Founder & CEO of Leading Peers

🔥 Subscribe for more stories of growth-minded leaders who build with purpose.

📢 Learn more at www.leadingpeers.com

#Leadership #Entrepreneurship #Storytelling #MarketingStrategy #CEOCommunity #BusinessGrowth #LeadingPeers