What It Really Means To Sell Your Soul

Labels don’t care about talent—they care about who’s marketable. In today’s rap game, image, controversy, and branding matter more than skill.

This video breaks down why labels push aesthetics over ability, how they use image to paint narratives, and why rap feels more manufactured than ever.

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#higherself #spirituality #rap #music


0:00 - Intro
1:40 - Chapter 1 (What It Means)
2:23 Chapter 2 (Puppet Masters)
7:28 - Chapter 3(Dark Side)
11:18 - Final Message