How The KitchenAid Stand Mixer Became A Status Symbol

KitchenAid stand mixers are absolutely iconic. The design hasn't changed since 1969 and fans are obsessed. The company has reported 25% growth year-over-year in 2020 — the pandemic-induced baking boom surely helped. Bought by Whirlpool Corp. in 1986, here's how the 101-year-old company has helped build successful culinary careers while empowering the home cook too.

Subscribe to CNBC Make It.: http://cnb.cx/2kxl2rf

About CNBC Make It.: CNBC Make It. is a new section of CNBC dedicated to making you smarter about managing your business, career, and money.

Connect with CNBC Make It. Online
Get the latest updates: https://www.cnbc.com/make-it
Find CNBC Make It. on Facebook: https://cnb.cx/LikeCNBCMakeIt
Find CNBC Make It. on Twitter: https://cnb.cx/FollowCNBCMakeIt
Find CNBC Make It. on Instagram: https://bit.ly/InstagramCNBCMakeIt

#CNBC
#CNBCMakeIt

How The KitchenAid Stand Mixer Became A Status Symbol