How to start a business in the Netherlands as a foreigner (2025 Guide)

Founder thinking about going solo in the Netherlands? This episode with a Dutch local entrepreneur dives into how to switch from employment to entrepreneurship, get your first paying clients fast, price and grow when you already have a client base, handle family and partner dynamics, understand what Dutch clients value, and start quickly to make real money in the Netherlands.

We’re joined by Ferry Hoes, Co-Founder at Brand Humanizing Institute (https://www.speakersacademy.com/en/sp.... Ferry is a Dutch entrepreneur, an international public speaker, an AI expert and winner of a prestigious AI hackathon.
Connect with Ferry on LinkedIn:   / ferryhoes  

👇 Timestamps
00:00 - 01:34 Welcome to our very first Dutch podcast guest
01:35 - 04:32 Business registration process for foreigners vs. locals
04:33 - 06:41 Do Dutch people also struggle with taxes and company growth, or bask in the glory of how easy everything is?
06:42 - 09:20 Innovative or boring? Listen to this if you want to be the next unicorn in the Netherlands
09:21 - 10:53 According to the Dutch mindset, what is an “innovative” business for the Netherlands?
10:54 - 14:50 Burnout, starting your own business, talking to your family, and moving the whole family to the Netherlands
14:51 - 17:50 You have one client. How can you make sure you have the next project lined up?
17:51 - 26:54 How and where can foreigners sell to Dutch people? (Disclaimer: beware of these provinces if you want innovation)
26:55 - 35:03 I need to grow my business. Actual professional advice vs. ChatGPT help - this is the best investment
35:04 - 35:52 Advice from Ferry
35:53 - 36:31 Questions?

About UnitCity
UnitCity makes the Netherlands accessible for global talent and ambitious businesses. We streamline immigration, company formation, and business compliance—so you can launch, expand, and thrive with confidence!

What we offer:
• Immigration & Visas — Start-up Visa, Highly Skilled Migrant, DAFT, Blue Card, and more
• Business Services — Company incorporation, tax compliance, 30% ruling application
• Strategic Support — Legal advisory, office space sourcing, business plan development

Why UnitCity:
• Tailored Guidance — Every client receives a personalized roadmap
• Local Expertise — Deep understanding of Dutch immigration and business law
• End-to-End Support — From first consultation to full setup and beyond

🎯 Book your introduction call
https://www.unitcity.nl/contact-us/

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