Tracking Studio Campaigns With GA4 & UTM Links

Learn how to track the performance of your Studio campaigns using GA4 and UTM links, giving you clear insight into which channels and messages are driving donations. This quick guide shows you how to build UTM tracking links, where to place them, and how to read the results in GA4
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✅ Companion resources:
1) Connect Studio with GTM + GA4 in 5 minutes    • Connect Studio with GTM + GA4 in 5 minutes  

2) Integrate with GA4, GTM, Hotjar, or other UTM tools https://help.payments2us.com/en_US/in...

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⏭️Timestamps:

Intro: 0:00 - 0:32
Overview: 0:32 - 0:42
Check pre-requisites: 0:42 - 0:56
Step 1: Understand how campaign tracking works: 0:56 - 2:14
Step 2: Create your own campaign links: 2:14 - 2:57
Step 3.1: See the data in real time report: 2:57 - 3:47
Step 3.2: Analysing the data in GA4 explore: 3:47 - 4:51
Outro: 4:51 - 4:59

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