2026 Restoration Contractor Internet Marketing Roadmap 1

The top 10% of restoration companies get 90% of the jobs. Here's how they do it.

What You'll Learn:
✅ Why hiding your address on Google Maps kills your visibility
✅ The three pillars: Visibility + Branding + Reputation
✅ Why your LSA results depend on your Maps profile strength
✅ How AI Overviews work and what they're checking
✅ Why review consistency matters more than total count

Key Takeaways:
Google Maps Profile Killers – No physical address showing, business name without "restoration" or location, missed LSA phone calls, 3+ months without new reviews
Paid Ads Reality – LSA costs $150-500/lead depending on market. Don't touch Google Ads unless you can commit $5K+/month. Facebook doesn't generate water damage leads—use it for brand awareness at $3-5/day.
AI Search – Google still dominates, but AI Overviews pull from Maps + website + reviews + community mentions. Chamber memberships and local sponsorships = trust signals. Nobody can "guarantee" AI rankings.
Reviews – Ask right after mitigation (not rebuild). Get customers to mention your brand name and city. Consistency beats volume—20 recent reviews beats 100 stale ones.

Quick Wins You Can Do Today:
✅ Show your physical address on Google Business Profile
✅ Join your local Chamber of Commerce
✅ Sign up for a parade or community event ($150 = thousands of eyeballs)
✅ Film one job site video about a problem you solved
✅ Set up call tracking on Maps, LSA, and Ads

The Bottom Line:
You need visibility across multiple platforms, content proving your expertise, and reputation backing up your claims. Companies winning in 2026 aren't doing one thing well—they're doing everything consistently.

CONTACT US TODAY:
Vinnie Mac Restoration Marketing
Website: https://www.restorationmarketing.com/...
Email: [email protected]
Phone: (314) 582-5210

FOLLOW US ON SOCIALS:
Facebook:   / vinniemacrestorationmarketing  
LinkedIn:   / vinnie-mac  
Instagram:   / vinniemacrestorationmarketing  
Google Maps: https://maps.app.goo.gl/myZETowtdCRrU...
Spotify: https://open.spotify.com/show/22efMBz...
ITunes: https://podcasts.apple.com/us/podcast...

TIMESTAMPS
00:00 - Introduction
04:37 - About Vinnie Mac Restoration Marketing
08:28 - Three Keys to Success: Visibility, Branding, Reputation
11:31 - Google Maps/Business Profile
17:30 - Google LSA & PPC Ads
24:07 - AI Search Visibility
30:53 - Branding & Content Strategy
35:50 - Social Media
37:40 - Reputation & Reviews
44:21 - Setting Goals & Budget Allocation
49:09 - Action Items & Wrap-Up
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