Toyota GR FACTORY TOUR - Japan

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Toyota Gazoo Racing (or Toyota GR/TGR) is a motorsport/performance brand of the Japanese automaker Toyota.

Many divisions in various racing disciplines use the branding, including Toyota Gazoo Racing WRT, Toyota's World Rally Championship team; Toyota Gazoo Racing Europe, Toyota's World Endurance Championship team; Toyota Gazoo Racing UK, Toyota's British Touring Car Championship team; Toyota Gazoo Racing South Africa, Toyota's cross-country rally division; and Toyota Gazoo Racing Argentina, a national subsidiary team.

The "GR" brand is also used for some performance-oriented road cars such as the GR Supra, the GR Yaris, and the GR86.

Lexus LF-A Gazoo Racing at the Goodwood Festival of Speed
From 2009, the team continued to participate in the race by introducing development models such as the Lexus LF-A and the FT-86 with the goal of "training people and cars at the Nürburgring, the sacred place for new car development" under the Gazoo Racing name. The drivers include professional racers such as Takayuki Kinoshita, Akira Iida, and Hiroaki Ishiura, but the mechanics and engineers are selected from the employees. In 2014, the team had to play a three-class domination to honor Naruse's accidental death in June 2010.

After Toyoda taking office as the President of Toyota in 2009, the scope of Gazoo Racing has expanded, and it has organized several circuit events such as the "86/BRZ Race" and the "Toyota Gazoo Racing Festival", which is held every November. In addition, the sports conversion brands called "GRMN" (Gazoo Racing, tuned by the Meister of the Nürburgring) and "G's/G Sports" was established in 2009 and 2010 respectively.

From April 2015, all motorsports activities that had been divided into "Gazoo Racing", "Toyota Racing" and "Lexus Racing" have been unified with "Gazoo Racing". Toyota and Lexus brand racing activities are under the Gazoo Racing umbrella and are called "Toyota Gazoo Racing" and "Lexus Gazoo Racing".[5] From this year onwards, Toyota Gazoo Racing (TGR) works machines use a common color scheme of red and black stripes on a white background.

In 2016, Juichi Wakisaka, who had retired from Super GT, became the TGR's ambassador. TGR also had acquired the naming rights for the first corner of the affiliated Fuji Speedway and renamed it to "TGR Corner". In addition, actor Takeru Satoh was appointed as a television advertisement character to carry out publicity activities.

In 2017, the Toyota Gazoo Racing Factory, which had been developing motorsport vehicles, was reorganized and the "Gazoo Racing Company" was established. As an in-house company, it strengthened its independence and contributed to Toyota's car making by feeding back the knowledge gained in the race to road cars, and the direction to secure profitability was decided. The sports conversion brand was reorganized into the GR series ("GRMN", "GR", "GR Sport/GR-S" and "GR Parts"), and the "GR Garage", which is a regional base, was set up at dealers in each region.

In 2019, the GR Supra, the first GR brand-exclusive car, was released. The GR Sport variant of the Daihatsu Copen also took Gazoo Racing the first step as a brand beyond the Toyota's frame.

In 2020, the GR Yaris, the second GR-branded car, was announced. It is produced at the "GR Factory" in Motomachi plant, a production line dedicated to GR-branded cars that are not using the conveyor belt type.

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