Rory Sutherland: The Psychology of Selling

Today I'm having a GAS with Rory Sutherland... Rory is the vice-chairman of Ogilvy UK and the author of 'Alchemy: The Surprising Power of Ideas That Don't Make Sense'.

We discuss topics including; Creative processes, checklists and scarcity, the economic placebo effect, film, the power of colour, heat pumps, sludge content, how marketing makes great products not the other way around, music genres, nervous fliers, YouTube premium, flexible working, housing, combined incomes and plenty more!

Having a GAS™ is the podcast that talks to the great and the good of the creative industries, and in particular finds out what makes great music for film, for TV, for advertising; for dancing to, for cooking to, f*cking to, and more...

GAS™ Music is a music production agency in Manchester, UK. We compose and produce original music, create awe inspiring sound design and have a fully integrated audio post-production studio. We also have a great record collection, and welcome any additions, recommendations or criticisms.

http://www.gasismusic.co.uk​​​

Thumbnail photography by Lowri Burkinshaw   / lowriburkinshawphotography  

© GAS™ Music 2024

00:00:00 Introduction
00:01:24 Creative Processes, Checklists and Scarcity
00:05:06 The Economic Placebo Effect
00:09:40 Rory Discusses Films
00:12:50 Data Processing, Perception and the Power of Colours
00:17:07 Price Logarithms
00:20:08 Heat Pumps: Objective Perception versus Human Reality
00:28:00 The Bad Marketing of Meta Portal TV and Google Glass
00:31:44 The 'Back to the Office' Movement
00:34:50 The Status of Different Music Genres
00:35:56 What Advertisers Get Wrong
00:40:00 Focusing on the Wrong Things
00:45:00 Optimising the Whole versus the Component Parts
00:47:07 Treatment of Progenitors of Archetypes
00:48:44 Nervous Fliers, Insensitivity and YouTube Premium
00:52:50 Why Rory is a Zoom fan
01:00:00 The Theory of Smoking
01:02:40 Flexible Working
01:03:40 The Need for Micro-housing in London
01:06:00 The Power of Combining Income

#rorysutherland #psychology #podcast